FAT CHUY COOKIES

Product Branding and Identity

A design project, developed in a modern, simple and fluid way, that would provide the best customer experience. This market vendor business project proposal is initially focusing on color, typography and product design as an extension of the brand, to the creation of various packaging methods. A brand based on indoor and outdoor small business experiences, reflecting customer usage and needs.

GOALS

Introduce the Fat Chuy Cookie brand and grow awareness.

Use the Pacific Southwest location to launch a campaign before an extension.

Design and build an engaged social media following for Fat Chuy Cookies.