KAFFEIN BRANDING

Product Design and Branding

A design project, developed in a clean, simple and fluid way, that would provide the best customer experience. This Prototype Concept of Product Design is initially focusing on color, typography as an extension of the brand, creation of various packaging methods, to a simple coffee cup sleeve. A product based on coffee shop experiences, reflecting customer usage and needs throughout the years.

PROCESS

By thriving and facing many challenges with diverse customer needs and conducting extensive user research, I identified crucial user functions. I focused on competition views. While identifying and sketching ideas for product consistency throughout the development of prototypes. I incorporated feedback through testing, and ensured the successful improvements of product development and design then became a reality for customer use.